Our research showed our target audience are used to the internet, complacent about it’s dangers, and don’t really know or care about the hazards of life online. From our creative proposition: Complacency with life online means people don’t understand the real risks they’re exposing themselves to. Our campaign aimed to grab the target audience’s attention to make them aware that they’re oblivious of the potential danger they are in, and subsequently show them how to protect themselves.

Activation for campaign in conjunction with 4 Irish influencers where their social accounts would be “hacked”, activating their camera at in opportune moments, or multiple posting unflattering pictures of them.

Sample script for a Tinder chatbot for the exposed campaign

OOH execution of Dublin Bus takeover, designed to be eye-catching and shareable on social media. See also decals within the bus.

A variety of OOH executions, aimed at different target demographics.

Example of social carousel execution for exposed campaign