This ICAD Upstarts brief, from Havas, was to get people excited about GoCar, and to advertise the advantages of the service, namely that "GoCar gives you all the convenience of owning a car without any of the burdens i.e. buying the car, tax, insurance, maintenance, parking, etc."

My creative proposition: "GoCar puts the fun in your life, without the long-term commitments" which I dramatised in my Creative Idea: "GoCar: Transport, with benefits..."

A further set of executions, based around the Creative Idea "GoCar: Transport, with benefits...", this video interview series, pokes fun at testimonial advertising using a cheeky, humourous script.

This ICAD Upstarts brief, from Havas, was to get people excited about GoCar, and to advertise the advantages of the service, namely that "GoCar gives you all the convenience of owning a car without any of the burdens i.e. buying the car, tax, insurance, maintenance, parking, etc."

My creative proposition: "GoCar puts the fun in your life, without the long-term commitments" which I dramatised in my Creative Idea: "GoCar: Transport, with benefits..."

This ICAD Upstarts brief, from Havas, was to get people excited about GoCar, and to advertise the advantages of the service, namely that "GoCar gives you all the convenience of owning a car without any of the burdens i.e. buying the car, tax, insurance, maintenance, parking, etc."

My creative proposition: "GoCar puts the fun in your life, without the long-term commitments" which I dramatised in my Creative Idea: "GoCar: Transport, with benefits..."

This ICAD Upstarts brief, from Havas, was to get people excited about GoCar, and to advertise the advantages of the service, namely that "GoCar gives you all the convenience of owning a car without any of the burdens i.e. buying the car, tax, insurance, maintenance, parking, etc."

My creative proposition: "GoCar puts the fun in your life, without the long-term commitments" which I dramatised in my Creative Idea: "GoCar: Transport, with benefits..."