Execution for Manscaper X all in one male grooming tool (college assignment). My Creative Idea for the campaign was “Manscaper X empowers men to have fun exploring themselves.”

Art direction is inspired by the photography of Allan Teger & Carl Wagner: https://bodyscapes.com/ & http://www.carlwarner.com/photographer/?bodyscapes-photographer

Execution for Manscaper X all in one male grooming tool (college assignment). My Creative Idea for the campaign was “Manscaper X empowers men to have fun exploring themselves.”

Art direction is inspired by the photography of Allan Teger & Carl Wagner: https://bodyscapes.com/ & http://www.carlwarner.com/photographer/?bodyscapes-photographer

Execution for Manscaper X all in one male grooming tool (college assignment). My Creative Idea for the campaign was “Manscaper X empowers men to have fun exploring themselves.”

Art direction is inspired by the photography of Allan Teger & Carl Wagner: https://bodyscapes.com/ & http://www.carlwarner.com/photographer/?bodyscapes-photographer

Execution for Manscaper X all in one male grooming tool (college assignment). My Creative Idea for the campaign was “Manscaper X empowers men to have fun exploring themselves.”

Art direction is inspired by the photography of Allan Teger & Carl Wagner: https://bodyscapes.com/ & http://www.carlwarner.com/photographer/?bodyscapes-photographer

Execution for Manscaper X all in one male grooming tool (college assignment). My Creative Idea for the campaign was “Manscaper X empowers men to have fun exploring themselves.”

Art direction is inspired by the photography of Allan Teger & Carl Wagner: https://bodyscapes.com/ & http://www.carlwarner.com/photographer/?bodyscapes-photographer

Execution for Manscaper X all in one male grooming tool (college assignment). My Creative Idea for the campaign was “Manscaper X empowers men to have fun exploring themselves.”

Art direction is inspired by the photography of Allan Teger & Carl Wagner: https://bodyscapes.com/ & http://www.carlwarner.com/photographer/?bodyscapes-photographer

Execution for Manscaper X all in one male grooming tool (college assignment). My Creative Idea for the campaign was “Manscaper X empowers men to have fun exploring themselves.”

Art direction is inspired by the photography of Allan Teger & Carl Wagner: https://bodyscapes.com/ & http://www.carlwarner.com/photographer/?bodyscapes-photographer

Activation Event idea for Manscaper X all in one male grooming tool (college assignment). My Creative Idea for the campaign was “Manscaper X empowers men to have fun exploring themselves.”

College Assignment brief for Manscaper X.

My Core Insight for the campaign, based on primary & secondary research I carried out, was “More and more men groom themselves regularly in pursuit of self improvement, fun and a good lifestyle.”

My Creative Idea for the campaign was “Manscaper X empowers men to have fun exploring themselves.”

This boiled down to the campaign strap-line “eXplore yourself”.